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.ark-block-boxLinks{--arkb-box-width:50%;--arkb-gap--x:1.5rem;--arkb-gap--y:1.5rem;column-gap:var(--arkb-gap--x);display:grid;grid-template-columns:repeat(auto-fit,minmax(calc(var(--arkb-box-width) - var(--arkb-gap--x)),1fr));row-gap:var(--arkb-gap--y)}.ark-block-boxLink{box-shadow:var(--arkb-shadow)}.ark-block-boxLink .arkb-boxLink__title{font-size:1rem}.ark-block-boxLink .arkb-boxLink__body a{position:relative;z-index:1}.arkb-boxLink__figure.-icon{align-items:center;display:flex;justify-content:center;padding:2rem 2rem 0}.arkb-boxLink__figure.-icon svg{color:currentColor;display:block;height:var(--arkb-boxlink_icon_size,5em);width:var(--arkb-boxlink_icon_size,5em)}.arkb-boxLink__figure.-icon i{display:block;font-size:var(--arkb-boxlink_icon_size,5em)}.ark-block-boxLink.-horizontal .arkb-boxLink__inner{align-items:stretch;flex-direction:row}.ark-block-boxLink.-horizontal .arkb-boxLink__figure{flex:1 0 40%}.ark-block-boxLink.-horizontal .arkb-boxLink__figure.-icon{flex-basis:auto;padding:0 0 0 1.5rem}.ark-block-boxLink.-horizontal .arkb-boxLink__body{flex:1 1 100%}.arkb-boxLink.is-style-banner .arkb-boxLink__inner{color:#fff;position:relative}.arkb-boxLink.is-style-banner .arkb-boxLink__figure{z-index:1}.arkb-boxLink.is-style-banner .arkb-boxLink__body{padding:2rem 1.5rem;position:relative;z-index:1}.arkb-boxLink__bg{margin:0;transition:opacity .25s;z-index:0}.arkb-boxLink__bg,.arkb-boxLink__layer{height:100%;left:0;position:absolute;top:0;width:100%}.arkb-boxLink__layer{background-color:#000;display:block;opacity:.5;z-index:1}.arkb-boxLink__more__svg{fill:currentColor;margin:-2px 0 -2px .5em;transition:transform .25s}.arkb-boxLink.has-text-align-center .arkb-boxLink__more{justify-content:center}.arkb-boxLink.has-text-align-center .arkb-boxLink__more__svg{margin-right:-1em}
:root{--arkb-btn-color--default:var(--ark-color--main,#000)}.ark-block-buttons{--arkb-gap--x:1rem;--arkb-gap--y:1rem;align-items:center;display:flex;flex-wrap:wrap;justify-content:center}.ark-block-buttons[data-orientation=horizontal]{column-gap:0;margin-left:calc(0px - var(--arkb-gap--x));row-gap:var(--arkb-gap--y)}.ark-block-buttons[data-orientation=horizontal] .ark-block-button{margin-left:var(--arkb-gap--x);margin-right:0}.ark-block-buttons[data-orientation=horizontal] .ark-block-button[data-has-width]{width:calc(var(--arkb-btn-width) - var(--arkb-gap--x))}.ark-block-buttons[data-orientation=vertical]{flex-direction:column;gap:var(--arkb-gap--y) var(--arkb-gap--x)}.ark-block-buttons[data-orientation=vertical] .ark-block-button{margin-left:0;margin-right:0}.ark-block-buttons[data-orientation=vertical] .ark-block-button[data-has-width]{width:var(--arkb-btn-width)}.ark-block-button{margin-bottom:0!important;margin-top:0!important;position:relative}.ark-block-button[data-has-width]{max-width:100%}.ark-block-button[data-has-width] .ark-block-button__link{width:100%}.ark-block-button img{display:none}.ark-block-button .ark-block-button__link[data-has-icon],.ark-block-button__link{align-items:center;display:inline-flex;justify-content:center}.ark-block-button__link{border-radius:var(--arkb-btn-radius,0);gap:.2em;line-height:1.5;margin:0;max-width:100%;min-width:var(--arkb-btn-width,3em);padding:.75em 1.75em;position:relative;text-align:center;text-decoration:none;transition:color .25s,background-color .25s}.ark-block-button__link .ark-block-button__text{min-width:1em;z-index:0}.ark-block-button__link:before{border-radius:inherit;content:"";inset:0;opacity:0;pointer-events:none;position:absolute;transition:opacity .25s,visibility .25s;visibility:hidden;z-index:1}.ark-block-button__link:hover:before{opacity:1;visibility:visible}.ark-block-button__icon{flex-shrink:0;z-index:2}.ark-block-button__icon.-left{transform:scale(1.25) translateX(-.25em)}.ark-block-button__icon.-right{transform:scale(1.25) translateX(.25em)}.ark-block-button[data-hover=bright] .ark-block-button__link:before{background:#fff3}.ark-block-button[data-hover=dark] .ark-block-button__link:before{background:#0000001a}.ark-block-button[data-hover=float] .ark-block-button__link:before{box-shadow:0 8px 24px -4px #0000001a,0 16px 32px -16px #0003}.is-btn-fill{--the-btn-color:var(--arkb-btn-color--bg,var(--arkb-btn-color--default))}.is-btn-fill .ark-block-button__link{background:var(--the-btn-color);color:var(--arkb-btn-color--text,#fff)}.is-btn-fill[data-hover=swap] .ark-block-button__link:hover{background:var(--arkb-btn-color--text,none);box-shadow:inset 0 0 0 1px var(--the-btn-color);color:var(--the-btn-color)}.is-btn-outline{--the-btn-color:var(--arkb-btn-color--text,var(--arkb-btn-color--default))}.is-btn-outline .ark-block-button__link{background:var(--arkb-btn-color--bg,none);box-shadow:inset 0 0 0 1px var(--the-btn-color);color:var(--the-btn-color);position:relative}.is-btn-outline[data-hover=swap] .ark-block-button__link:hover{background:var(--the-btn-color);color:var(--arkb-btn-color--bg,#fff)}.is-btn-text{--the-btn-color:var(--arkb-btn-color--text,var(--arkb-btn-color--default));--arkb-btn-radius:0px}.is-btn-text .ark-block-button__link{color:var(--the-btn-color);gap:.25em;padding:.5em;position:relative}.is-btn-text .ark-block-button__link:before{content:none}.is-btn-text .ark-block-button__icon{border:1px solid var(--the-btn-color);border-radius:50%;font-size:1.5em;overflow:visible;padding:.2em;transition:all .25s}.is-btn-text .ark-block-button__link:hover{text-decoration:underline}.is-btn-text .ark-block-button__link:hover .ark-block-button__icon{background-color:var(--the-btn-color);color:#fff}
.ark-block-columns{--arkb-clmn-w--pc:50%;--arkb-clmn-w--tab:50%;--arkb-clmn-w--mb:100%;--arkb-padding--default:0;--arkb-padding:var(--arkb-padding--default);--arkb-gap--x:1.5rem;--arkb-gap--y:1.5rem}.ark-block-columns.arkb-columns{display:flex;flex-wrap:wrap;justify-content:flex-start;margin-left:calc(var(--arkb-gap--x)*-1);row-gap:var(--arkb-gap--y)}.ark-block-columns.alignfull{margin-left:0;margin-right:0}.ark-block-columns.is-style-shadow{--arkb-padding--default:1rem}.ark-block-columns__inner{display:flex;flex-wrap:wrap;justify-content:flex-start;margin-left:calc(var(--arkb-gap--x)*-1);row-gap:var(--arkb-gap--y)}[data-valign=top]>.ark-block-columns__inner{align-items:flex-start}[data-valign=center]>.ark-block-columns__inner{align-items:center}[data-valign=bottom]>.ark-block-columns__inner{align-items:flex-end}.ark-block-column{--arkb-clmn-width:var(--arkb-clmn-w--pc,50%)}.ark-block-columns .ark-block-column{margin:0 0 0 var(--arkb-gap--x);max-width:unset;padding:var(--arkb-padding);width:calc(var(--arkb-clmn-width) - var(--arkb-gap--x))}.ark-block-column[data-arkb-link]{color:inherit;text-decoration:none}.ark-block-column[data-arkb-linkbox]{position:relative}.ark-block-column[data-arkb-link]:hover,.ark-block-column[data-arkb-linkbox]:hover{opacity:.75}.ark-block-column[data-arkb-link] .luminous,.ark-block-column[data-arkb-linkbox] .luminous{pointer-events:none}.ark-block-column[data-valign=top]{align-self:flex-start}.ark-block-column[data-valign=center]{align-self:center}.ark-block-column[data-valign=bottom]{align-self:flex-end}.ark-block-column.is-break-all{word-break:break-all}.is-style-shadow>.ark-block-column,.is-style-shadow>.ark-block-columns__inner>.ark-block-column{background-color:#fff;box-shadow:var(--arkb-shadow);color:#000}.ark-block-columns[data-scrollable]{--arkb-gap--y:0px;overflow:hidden}.ark-block-columns[data-scrollable]>.ark-block-columns__inner{flex-wrap:nowrap;margin-left:0;overflow-x:auto;padding-bottom:16px}.ark-block-columns[data-scrollable].is-style-shadow>.ark-block-columns__inner{padding:8px 8px 20px}.ark-block-columns[data-scrollable]>.ark-block-columns__inner>.ark-block-column{flex-shrink:0;width:var(--arkb-clmn-width)}.ark-block-columns[data-scrollable]>.ark-block-columns__inner>.ark-block-column:first-child{margin-left:0}@media not all and (min-width:1000px){.ark-block-column{--arkb-clmn-width:var(--arkb-clmn-w--tab,50%)}}@media not all and (min-width:600px){.ark-block-column{--arkb-clmn-width:var(--arkb-clmn-w--mb,100%)}}
.ark-block-container:where([data-ver="1"]){--arkb-padding:0}.ark-block-container:where([data-ver="1"]).has-inner>.ark-block-container__inner,.ark-block-container:where([data-ver="1"]):not(.has-inner){padding:var(--arkb-padding)}.arkb-has-margin{--arkb-margin--top:var(--ark-mt);--arkb-margin--left:auto;--arkb-margin--right:auto;--arkb-margin--bottom:0;margin:var(--arkb-margin--top) var(--arkb-margin--right) var(--arkb-margin--bottom) var(--arkb-margin--left)!important}.arkb-has-margin:where([class*=ark-keep-mt])>.arkb-has-margin{--arkb-margin--top:var(--ark-mt--inner)}.arkb-has-margin:where(.ark-block-container__inner),.arkb-has-margin:where(:first-child){--arkb-margin--top:0}.ark-block-container{--arkb-gap:1rem;display:block}.ark-block-container:where(.has-background){--arkb-padding:1.5rem 1.75em}.ark-block-container[data-flex]{display:flex;gap:var(--arkb-gap)}.ark-block-container[data-flex]:not(.has-inner)>*,.ark-block-container[data-flex]>.ark-block-container__inner>*{margin:0}.ark-block-container[data-flex=vertical]{flex-direction:column}.ark-block-container:where(.alignfull).has-inner{padding-left:var(--ark-padding--container,0);padding-right:var(--ark-padding--container,0)}.ark-block-container:where(.alignfull)>.ark-block-container__inner{margin:0 auto;max-width:var(--ark-width--article)}[data-flex]>.ark-block-container__inner{align-items:inherit;display:inherit;flex-direction:inherit;flex-wrap:inherit;gap:inherit;justify-content:inherit;width:100%}
:root{--arkb-qa_color:#333}:where(.ark-block-faq__a){margin:0}.ark-block-faq__item+.ark-block-faq__item{border-top:1px solid var(--ark-color--border,#c8c8c880);margin-top:1.25em;padding-top:1.25em}.ark-block-faq__a,.ark-block-faq__q{line-height:1.6;padding:.75em 1em .75em 3em;position:relative}.ark-block-faq__q{font-weight:700}.ark-block-faq__q:before{background-color:var(--arkb-qa_color);color:#fff;content:"Q"}.ark-block-faq__a:before{box-shadow:inset 0 0 0 1px currentColor;color:var(--arkb-qa_color);content:"A"}.ark-block-faq__a:before,.ark-block-faq__q:before{border-radius:3px;display:block;font-family:Arial,sans-serif;font-weight:400;left:0;line-height:2;position:absolute;text-align:center;top:.55em;width:2em}
.ark-block-dl__dt{border-left:1px solid;font-weight:700;padding-left:.75em}.ark-block-dl__dd{margin:0;padding:1em}.ark-block-dl__dd+.ark-block-dl__dt{margin-top:1em}.ark-block-dl__div{align-items:stretch;border-bottom:1px solid var(--ark-color--border,#c8c8c880);border-top:1px solid var(--ark-color--border,#c8c8c880);display:flex;justify-content:space-between;padding:.75em .5em}.ark-block-dl__div+.ark-block-dl__div{border-top:none}.ark-block-dl__div .ark-block-dl__dd,.ark-block-dl__div .ark-block-dl__dt{margin:0;min-width:1em;padding:0}.ark-block-dl__div .ark-block-dl__dt{border:none;flex:1 1 auto;margin-right:1em}.ark-block-dl__div .ark-block-dl__dd{flex:0 1 auto}
.ark-block-icon .ark-block-icon__inner{height:var(--arkb-icon-size,1em);margin:0 auto;max-width:100%;padding:0;width:var(--arkb-icon-size,1em)}.ark-block-icon .ark-block-icon__frame{color:inherit;display:block;height:100%;margin:0;padding:0;width:100%}.ark-block-icon a.ark-block-icon__frame:hover{opacity:.75}.ark-block-icon .ark-block-icon__svg{color:var(--arkb-icon-color,currentColor);display:block;height:100%;width:100%}.ark-block-icon.is-style-outline .ark-block-icon__frame{border:1px solid var(--arkb-icon-color,currentColor)}.ark-block-icon.is-style-fill .ark-block-icon__frame{background-color:var(--arkb-icon-color,currentColor)}.ark-block-icon.is-style-fill .ark-block-icon__svg{color:#fff}
:root{--arkb-notice_text:#4d4d49;--arkb-notice_bg:#fffcef;--arkb-notice_border:#faf1d2;--arkb-notice_icon:#ffba1e}.ark-block-notice.-memo{--arkb-notice_text:#454545;--arkb-notice_bg:#fbfbfb;--arkb-notice_border:#e2e2e2;--arkb-notice_icon:#3a3a3a}.ark-block-notice.-ok{--arkb-notice_text:#484a47;--arkb-notice_bg:#fafff4;--arkb-notice_border:#dff9cc;--arkb-notice_icon:#6cda3e}.ark-block-notice.-point{--arkb-notice_text:#27201e;--arkb-notice_bg:#fffcf8;--arkb-notice_border:#ffead9;--arkb-notice_icon:#ff963b}.ark-block-notice.-warning{--arkb-notice_text:#444142;--arkb-notice_bg:#fff6f9;--arkb-notice_border:#fddee8;--arkb-notice_icon:#ff2525}.ark-block-notice{background-color:var(--arkb-notice_bg);border:1px solid var(--arkb-notice_border);color:var(--arkb-notice_text);padding:1.5em;position:relative}.ark-block-notice__head{align-items:center;display:flex;font-weight:700;justify-content:flex-start;line-height:1.5;padding:0;position:relative;z-index:1}.ark-block-notice__icon{align-self:center;color:var(--arkb-notice_icon);display:flex;flex-shrink:0;font-size:1em;height:1em;justify-content:center;margin-right:1em;transform:scale(1.1) translateX(-5%);width:1em}.ark-block-notice__title{min-width:2em}.ark-block-notice__body{background:none!important;border:none;margin-top:1em;padding:0;position:relative;z-index:0}.ark-block-notice__body:empty{display:none}.is-style-simple.ark-block-notice{align-items:center;display:flex;padding:1.25em}.is-style-simple.ark-block-notice .ark-block-notice__title{display:none}.is-style-simple>.ark-block-notice__head{padding:0}.is-style-simple>.ark-block-notice__body{flex:1 1 auto;margin-top:0}.is-style-stronger.ark-block-notice{background:#fff;border:none;border:1px solid var(--arkb-notice_icon);border-radius:2px;box-shadow:var(--arkb-shadow);overflow:hidden;padding:0}.is-style-stronger.ark-block-notice .ark-block-notice__icon{fill:#fff;color:#fff;margin-left:.1em;margin-right:.5em;transform:scale(1)}.is-style-stronger>.ark-block-notice__head{background-color:var(--arkb-notice_icon);color:#fff;font-weight:inherit;line-height:1;margin:0 -1px;padding:.5em .75em .5em .5em;position:relative;top:-1px;width:-moz-fit-content;width:fit-content}.is-style-stronger>.ark-block-notice__body{margin-top:-2px;padding:1.25em}@media screen and (min-width:600px){.is-style-stronger>.ark-block-notice__body{padding:1.5em}}
.ark-block-section{--arkb-padding:4rem 0;--arkb-min-height:unset;--arkb-svg-height--top:0;--arkb-svg-height--bottom:0;overflow:hidden;padding-bottom:var(--arkb-svg-height--bottom);padding-top:var(--arkb-svg-height--top);position:relative}.ark-block-section__media{z-index:0}.ark-block-section__img,.ark-block-section__video{object-position:center}.ark-block-section__color{z-index:1}.ark-block-section__body{display:flex;position:relative;width:100%;z-index:2}:where(.alignfull):not([data-inner=full])>.ark-block-section__body{margin:0 auto;max-width:calc(var(--ark-width--article,1000px) + var(--ark-padding--container,0px)*2);padding-left:var(--ark-padding--container,0);padding-right:var(--ark-padding--container,0)}[data-height=full]>.ark-block-section__body{height:var(--ark-height--full,100vh)}[data-height=custom]>.ark-block-section__body{min-height:var(--arkb-min-height)}.ark-block-section__body[data-content=top-left]{align-items:flex-start;justify-content:flex-start}.ark-block-section__body[data-content=top-center]{align-items:flex-start;justify-content:center;text-align:center}.ark-block-section__body[data-content=top-right]{align-items:flex-start;justify-content:flex-end;text-align:right}.ark-block-section__body[data-content=center-left]{align-items:center;justify-content:flex-start}.ark-block-section__body[data-content=center-center]{align-items:center;justify-content:center;text-align:center}.ark-block-section__body[data-content=center-right]{align-items:center;justify-content:flex-end;text-align:right}.ark-block-section__body[data-content=bottom-left]{align-items:flex-end;justify-content:flex-start}.ark-block-section__body[data-content=bottom-center]{align-items:flex-end;justify-content:center;text-align:center}.ark-block-section__body[data-content=bottom-right]{align-items:flex-end;justify-content:flex-end;text-align:right}.ark-block-section__bodyInner{padding:var(--arkb-padding);width:100%}.ark-block-section .ark-block-section__svg{fill:var(--ark-color--bg,#fff);left:0;pointer-events:none;position:absolute;width:100%;z-index:5}.ark-block-section .ark-block-section__svg.-top{height:var(--arkb-svg-height--top);top:-1px}.ark-block-section .ark-block-section__svg.-bottom{bottom:-1px;height:var(--arkb-svg-height--bottom);transform:rotate(180deg)}
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求人応募率を上げるため、事業内容を分かりやすくまとめた企業サイトを新規で制作 – せりぽよWorks
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- ご支援事例
- 求人応募率を上げるため、事業内容を分かりやすくまとめた企業サイトを新規で制作
求人応募率を上げるため、事業内容を分かりやすくまとめた企業サイトを新規で制作
![](https://seripoyo.work/files/2024/02/東邦ブリキWEBサイト.webp)
今回ご紹介するのは、東京都で金属印刷業を営む「東邦ブリキ印刷株式会社」様(以下、「東邦ブリキ様」)のWEBサイト制作・採用支援の事例です。
目次
この事例の概要
- 実施内容:求人募集をする上で応募率を高めるため、今まで存在していなかった企業サイトを新規制作。
- 制作方法:WordPressのテーマカスタマイズ(SWELL)
- 納期:初回お打ち合わせから3週間ほど
- 制作費用:100,000円 ~ 150,000円の間
求人募集を出しても、なかなか応募が集まらない……
東邦ブリキ様は少数精鋭の人材で金属印刷を行っており、横の繋がりが深い業界でもあるため特段WEBサイトを制作せずとも今までは問題はありませんでした。
しかし、東邦ブリキ様がぶつかったのは「求人活動の壁」でした。
就職活動中の方は、相手の企業の情報を見た上で応募するか判断します。中には求人ポータルサイト等に掲載されている募集要項だけで応募する方もいますが、先方のWEBサイトやSNSを見てから応募する方は非常に多いです。
WEBサイトを持っておらず、SNSも使用していない東邦ブリキ様はここで求人活動が低迷したため、WEBサイトを用意する必要があると判断しました。
詳しくお話を伺い分かったのは、以下の5点です。
- ハローワーク等やその他採用ポータルサイト等に求人情報を掲載しても、応募自体が全然来ない。
- 東邦ブリキ様が扱う鉄板印刷自体が専門的な技術のため、採用情報だけを読んでも一般的な方は事業内容を把握しにくいこと。
- 鉄板印刷は各分野に分かれており、素人では何が違うのか分からないため部門ごとにも詳しい説明が必要なこと。
- 東京都のものづくり産業人材確保支援事業で作成された動画を有効活用したいこと。
- ポータルサイト等の求人情報だけでは、実際の業務内容がピンと来ない方が多いこと。
実際、私自身もお話を伺いながら質問し認識違いがないかをご確認いただき、再認識……という流れをたどり、ようやく東邦ブリキ様の事業内容を概要だけでも理解できた次第です。
また、一般的な金属印刷業が食缶、飲料缶、ガロン缶等の工業用缶への印刷であるのに対して、東邦ブリキ様は一般缶に特化した企業です。
関東での同業者が約10社と少ないこともあり、求人募集を見た方が調べても
このように思われてしまい、応募に至らなかった可能性が極めて高いです。
実際に掲載されている求人情報を見たところ、このように掲載されていました。
![](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
未経験者歓迎とは描いてあるものの、閲覧した未経験者の方はまず「オフセット印刷って何だろう?」となる方が多いです。
これらのことから、私は東邦ブリキ様の課題を以下のように定めました。
- もともとWEBサイトを持っていなかったため、求人への応募率を高めるためにWEBサイトを作成したい。
- ただコーポレートサイトを作成するのではなく、自分達の事業である「金属印刷」に関して分かりやすく説明しなければ求人を見た人が事業内容を把握出来ない。
- 採用後は各部門ごとに業務が異なるため、部門ごとの違いもあらかじめ説明しておかなければ採用後のミスマッチが発生しかねない。
- 今までWEBに力を入れていなかったため、どんな会社なのか、どんな人物が代表なのか等を検索しても出てこない。
- 少数精鋭で行っているのに、なぜ新規採用を行っているのかの求人募集を出している説明を掲載した方が良い。
- 採用ポータルサイト等だけではなく自社サイトからも応募できるよう、求人用フォームを作成したい。
閲覧者に優しい
企業サイト作成後、
求人応募は爆増
結論として、WEBサイト作成後から少し経過して東邦ブリキ様の求人募集への応募数は一気に増え、最低でも3倍以上の応募が発生しました。
では、何故今までは応募が無かったのか。
東邦ブリキ様の求人は客観的に見ても雇用条件は良く、多くの方が応募できる窓口が広い応募資格が設けられています。
しかしこのような雇用条件でも応募が集まらないとなると、原因は「どんな会社なのかがよく分からない」という点にある可能性が高いです。
そのため、まずは知識ゼロの人でも金属印刷がどのような事業なのか分かるWEBサイトを目指す必要があります。
今回は一般的なWEB制作よりも、細かいヒアリングを重点的に行いました。
- 東邦ブリキ様の社長と未経験の私の間で金属印刷や事業内容についてヒアリングし、知識ゼロの私が分からないところを掘り下げWEBページの原稿を作成。
- 掲載して欲しいという情報のほか、応募を検討している人の目線で「これについて知りたい」と思うポイントについて細かくヒアリング。
- ヒアリング内容や頂いた画像をもとに、事業紹介という形ではなく「金属印刷とは?」というページを設け、金属印刷の概要や流れが伝わるページを作成。
- 業界としては一般的でも未経験者には伝わらない用語について、別途枠を設けて備考として解説。
- アイコンや画像を適度に使用し、情報に関するイメージをなるべく可視化。
目的に合わせた
「未経験者目線」で訴求
![](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
今回はWEBサイト制作をご依頼いただきましたが、その目的は求人募集への応募率を高めることです。
WEBサイト制作はあくまで「手段」でしかなく、目的達成のために踏む目標をクリアするための下準備として存在します。
ですので、今回中心となるのは「WEBサイトを通して東邦ブリキの事業内容を分かりやすく魅力的に伝え、求人募集への応募率・数を上げる」ことです。
そこで今回重視したのは、ただテキストで説明するのではなく、可視化してイメージしやすくすることでした。
例えば、以下のページは非常にシンプルな作りではありますが、求人に応募する上では十分な「金属印刷ってなんだろう?」「どんな風に何を作るんだろう?」のような、応募を検討する人の疑問に回答できるページとなっています。
また、金属印刷の部門・設備案内ページではなるべく画像を多く使いながらも、体系的に各部門がどのようなことを行っているのか、具体的にどんな業務を行っているのかが分かるようになっています。
部門・設備案内でのポイントは、未経験者が疑問に思うだろうことを先回りして補足したことです。
説明の中で出てくる「オフセット印刷って何?」のような疑問に対して、実際に私が代表にヒアリングした内容をかみ砕き、未経験者でも分かりやすいテキストで伝えて補足しています。
![](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
実施したこととしてはWEBサイト制作だけのようですが、実は代表とマンツーマンでのヒアリングを行ったり、求人に応募したくなるWEBサイトの特徴を分析したりと、細かい作業を経て制作しました。
その結果として、目的であった求人募集への応募数増加に成功した事例となります。
今回の施策を導入した結果……
- 今まで特段用意していなかったWEBサイトを用意したことで、求人情報を出す時の信頼度が上がった。
- 具体的に自社がどのような事業を扱っているのかを分かりやすくまとめる媒体ができた。
- 自社に関する情報が明確になったため、もともと条件は良かった求人募集への応募数が3倍以上に増加した。
書いた人について
「難しいことを、分かりやすく」をコンセプトにライター・WEBサイト制作・ドローン関連等の業務を行うフリーランス8年生。
分からないを理解しようとする際のハードルを下げ、納得した上で業務をお任せいただけるよう試行錯誤しています。