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.ark-block-boxLinks{--arkb-box-width:50%;--arkb-gap--x:1.5rem;--arkb-gap--y:1.5rem;column-gap:var(--arkb-gap--x);display:grid;grid-template-columns:repeat(auto-fit,minmax(calc(var(--arkb-box-width) - var(--arkb-gap--x)),1fr));row-gap:var(--arkb-gap--y)}.ark-block-boxLink{box-shadow:var(--arkb-shadow)}.ark-block-boxLink .arkb-boxLink__title{font-size:1rem}.ark-block-boxLink .arkb-boxLink__body a{position:relative;z-index:1}.arkb-boxLink__figure.-icon{align-items:center;display:flex;justify-content:center;padding:2rem 2rem 0}.arkb-boxLink__figure.-icon svg{color:currentColor;display:block;height:var(--arkb-boxlink_icon_size,5em);width:var(--arkb-boxlink_icon_size,5em)}.arkb-boxLink__figure.-icon i{display:block;font-size:var(--arkb-boxlink_icon_size,5em)}.ark-block-boxLink.-horizontal .arkb-boxLink__inner{align-items:stretch;flex-direction:row}.ark-block-boxLink.-horizontal .arkb-boxLink__figure{flex:1 0 40%}.ark-block-boxLink.-horizontal .arkb-boxLink__figure.-icon{flex-basis:auto;padding:0 0 0 1.5rem}.ark-block-boxLink.-horizontal .arkb-boxLink__body{flex:1 1 100%}.arkb-boxLink.is-style-banner .arkb-boxLink__inner{color:#fff;position:relative}.arkb-boxLink.is-style-banner .arkb-boxLink__figure{z-index:1}.arkb-boxLink.is-style-banner .arkb-boxLink__body{padding:2rem 1.5rem;position:relative;z-index:1}.arkb-boxLink__bg{margin:0;transition:opacity .25s;z-index:0}.arkb-boxLink__bg,.arkb-boxLink__layer{height:100%;left:0;position:absolute;top:0;width:100%}.arkb-boxLink__layer{background-color:#000;display:block;opacity:.5;z-index:1}.arkb-boxLink__more__svg{fill:currentColor;margin:-2px 0 -2px .5em;transition:transform .25s}.arkb-boxLink.has-text-align-center .arkb-boxLink__more{justify-content:center}.arkb-boxLink.has-text-align-center .arkb-boxLink__more__svg{margin-right:-1em}
:root{--arkb-btn-color--default:var(--ark-color--main,#000)}.ark-block-buttons{--arkb-gap--x:1rem;--arkb-gap--y:1rem;align-items:center;display:flex;flex-wrap:wrap;justify-content:center}.ark-block-buttons[data-orientation=horizontal]{column-gap:0;margin-left:calc(0px - var(--arkb-gap--x));row-gap:var(--arkb-gap--y)}.ark-block-buttons[data-orientation=horizontal] .ark-block-button{margin-left:var(--arkb-gap--x);margin-right:0}.ark-block-buttons[data-orientation=horizontal] .ark-block-button[data-has-width]{width:calc(var(--arkb-btn-width) - var(--arkb-gap--x))}.ark-block-buttons[data-orientation=vertical]{flex-direction:column;gap:var(--arkb-gap--y) var(--arkb-gap--x)}.ark-block-buttons[data-orientation=vertical] .ark-block-button{margin-left:0;margin-right:0}.ark-block-buttons[data-orientation=vertical] .ark-block-button[data-has-width]{width:var(--arkb-btn-width)}.ark-block-button{margin-bottom:0!important;margin-top:0!important;position:relative}.ark-block-button[data-has-width]{max-width:100%}.ark-block-button[data-has-width] .ark-block-button__link{width:100%}.ark-block-button img{display:none}.ark-block-button .ark-block-button__link[data-has-icon],.ark-block-button__link{align-items:center;display:inline-flex;justify-content:center}.ark-block-button__link{border-radius:var(--arkb-btn-radius,0);gap:.2em;line-height:1.5;margin:0;max-width:100%;min-width:var(--arkb-btn-width,3em);padding:.75em 1.75em;position:relative;text-align:center;text-decoration:none;transition:color .25s,background-color .25s}.ark-block-button__link .ark-block-button__text{min-width:1em;z-index:0}.ark-block-button__link:before{border-radius:inherit;content:"";inset:0;opacity:0;pointer-events:none;position:absolute;transition:opacity .25s,visibility .25s;visibility:hidden;z-index:1}.ark-block-button__link:hover:before{opacity:1;visibility:visible}.ark-block-button__icon{flex-shrink:0;z-index:2}.ark-block-button__icon.-left{transform:scale(1.25) translateX(-.25em)}.ark-block-button__icon.-right{transform:scale(1.25) translateX(.25em)}.ark-block-button[data-hover=bright] .ark-block-button__link:before{background:#fff3}.ark-block-button[data-hover=dark] .ark-block-button__link:before{background:#0000001a}.ark-block-button[data-hover=float] .ark-block-button__link:before{box-shadow:0 8px 24px -4px #0000001a,0 16px 32px -16px #0003}.is-btn-fill{--the-btn-color:var(--arkb-btn-color--bg,var(--arkb-btn-color--default))}.is-btn-fill .ark-block-button__link{background:var(--the-btn-color);color:var(--arkb-btn-color--text,#fff)}.is-btn-fill[data-hover=swap] .ark-block-button__link:hover{background:var(--arkb-btn-color--text,none);box-shadow:inset 0 0 0 1px var(--the-btn-color);color:var(--the-btn-color)}.is-btn-outline{--the-btn-color:var(--arkb-btn-color--text,var(--arkb-btn-color--default))}.is-btn-outline .ark-block-button__link{background:var(--arkb-btn-color--bg,none);box-shadow:inset 0 0 0 1px var(--the-btn-color);color:var(--the-btn-color);position:relative}.is-btn-outline[data-hover=swap] .ark-block-button__link:hover{background:var(--the-btn-color);color:var(--arkb-btn-color--bg,#fff)}.is-btn-text{--the-btn-color:var(--arkb-btn-color--text,var(--arkb-btn-color--default));--arkb-btn-radius:0px}.is-btn-text .ark-block-button__link{color:var(--the-btn-color);gap:.25em;padding:.5em;position:relative}.is-btn-text .ark-block-button__link:before{content:none}.is-btn-text .ark-block-button__icon{border:1px solid var(--the-btn-color);border-radius:50%;font-size:1.5em;overflow:visible;padding:.2em;transition:all .25s}.is-btn-text .ark-block-button__link:hover{text-decoration:underline}.is-btn-text .ark-block-button__link:hover .ark-block-button__icon{background-color:var(--the-btn-color);color:#fff}
.ark-block-columns{--arkb-clmn-w--pc:50%;--arkb-clmn-w--tab:50%;--arkb-clmn-w--mb:100%;--arkb-padding--default:0;--arkb-padding:var(--arkb-padding--default);--arkb-gap--x:1.5rem;--arkb-gap--y:1.5rem}.ark-block-columns.arkb-columns{display:flex;flex-wrap:wrap;justify-content:flex-start;margin-left:calc(var(--arkb-gap--x)*-1);row-gap:var(--arkb-gap--y)}.ark-block-columns.alignfull{margin-left:0;margin-right:0}.ark-block-columns.is-style-shadow{--arkb-padding--default:1rem}.ark-block-columns__inner{display:flex;flex-wrap:wrap;justify-content:flex-start;margin-left:calc(var(--arkb-gap--x)*-1);row-gap:var(--arkb-gap--y)}[data-valign=top]>.ark-block-columns__inner{align-items:flex-start}[data-valign=center]>.ark-block-columns__inner{align-items:center}[data-valign=bottom]>.ark-block-columns__inner{align-items:flex-end}.ark-block-column{--arkb-clmn-width:var(--arkb-clmn-w--pc,50%)}.ark-block-columns .ark-block-column{margin:0 0 0 var(--arkb-gap--x);max-width:unset;padding:var(--arkb-padding);width:calc(var(--arkb-clmn-width) - var(--arkb-gap--x))}.ark-block-column[data-arkb-link]{color:inherit;text-decoration:none}.ark-block-column[data-arkb-linkbox]{position:relative}.ark-block-column[data-arkb-link]:hover,.ark-block-column[data-arkb-linkbox]:hover{opacity:.75}.ark-block-column[data-arkb-link] .luminous,.ark-block-column[data-arkb-linkbox] .luminous{pointer-events:none}.ark-block-column[data-valign=top]{align-self:flex-start}.ark-block-column[data-valign=center]{align-self:center}.ark-block-column[data-valign=bottom]{align-self:flex-end}.ark-block-column.is-break-all{word-break:break-all}.is-style-shadow>.ark-block-column,.is-style-shadow>.ark-block-columns__inner>.ark-block-column{background-color:#fff;box-shadow:var(--arkb-shadow);color:#000}.ark-block-columns[data-scrollable]{--arkb-gap--y:0px;overflow:hidden}.ark-block-columns[data-scrollable]>.ark-block-columns__inner{flex-wrap:nowrap;margin-left:0;overflow-x:auto;padding-bottom:16px}.ark-block-columns[data-scrollable].is-style-shadow>.ark-block-columns__inner{padding:8px 8px 20px}.ark-block-columns[data-scrollable]>.ark-block-columns__inner>.ark-block-column{flex-shrink:0;width:var(--arkb-clmn-width)}.ark-block-columns[data-scrollable]>.ark-block-columns__inner>.ark-block-column:first-child{margin-left:0}@media not all and (min-width:1000px){.ark-block-column{--arkb-clmn-width:var(--arkb-clmn-w--tab,50%)}}@media not all and (min-width:600px){.ark-block-column{--arkb-clmn-width:var(--arkb-clmn-w--mb,100%)}}
.ark-block-container:where([data-ver="1"]){--arkb-padding:0}.ark-block-container:where([data-ver="1"]).has-inner>.ark-block-container__inner,.ark-block-container:where([data-ver="1"]):not(.has-inner){padding:var(--arkb-padding)}.arkb-has-margin{--arkb-margin--top:var(--ark-mt);--arkb-margin--left:auto;--arkb-margin--right:auto;--arkb-margin--bottom:0;margin:var(--arkb-margin--top) var(--arkb-margin--right) var(--arkb-margin--bottom) var(--arkb-margin--left)!important}.arkb-has-margin:where([class*=ark-keep-mt])>.arkb-has-margin{--arkb-margin--top:var(--ark-mt--inner)}.arkb-has-margin:where(.ark-block-container__inner),.arkb-has-margin:where(:first-child){--arkb-margin--top:0}.ark-block-container{--arkb-gap:1rem;display:block}.ark-block-container:where(.has-background){--arkb-padding:1.5rem 1.75em}.ark-block-container[data-flex]{display:flex;gap:var(--arkb-gap)}.ark-block-container[data-flex]:not(.has-inner)>*,.ark-block-container[data-flex]>.ark-block-container__inner>*{margin:0}.ark-block-container[data-flex=vertical]{flex-direction:column}.ark-block-container:where(.alignfull).has-inner{padding-left:var(--ark-padding--container,0);padding-right:var(--ark-padding--container,0)}.ark-block-container:where(.alignfull)>.ark-block-container__inner{margin:0 auto;max-width:var(--ark-width--article)}[data-flex]>.ark-block-container__inner{align-items:inherit;display:inherit;flex-direction:inherit;flex-wrap:inherit;gap:inherit;justify-content:inherit;width:100%}
:root{--arkb-qa_color:#333}:where(.ark-block-faq__a){margin:0}.ark-block-faq__item+.ark-block-faq__item{border-top:1px solid var(--ark-color--border,#c8c8c880);margin-top:1.25em;padding-top:1.25em}.ark-block-faq__a,.ark-block-faq__q{line-height:1.6;padding:.75em 1em .75em 3em;position:relative}.ark-block-faq__q{font-weight:700}.ark-block-faq__q:before{background-color:var(--arkb-qa_color);color:#fff;content:"Q"}.ark-block-faq__a:before{box-shadow:inset 0 0 0 1px currentColor;color:var(--arkb-qa_color);content:"A"}.ark-block-faq__a:before,.ark-block-faq__q:before{border-radius:3px;display:block;font-family:Arial,sans-serif;font-weight:400;left:0;line-height:2;position:absolute;text-align:center;top:.55em;width:2em}
.ark-block-dl__dt{border-left:1px solid;font-weight:700;padding-left:.75em}.ark-block-dl__dd{margin:0;padding:1em}.ark-block-dl__dd+.ark-block-dl__dt{margin-top:1em}.ark-block-dl__div{align-items:stretch;border-bottom:1px solid var(--ark-color--border,#c8c8c880);border-top:1px solid var(--ark-color--border,#c8c8c880);display:flex;justify-content:space-between;padding:.75em .5em}.ark-block-dl__div+.ark-block-dl__div{border-top:none}.ark-block-dl__div .ark-block-dl__dd,.ark-block-dl__div .ark-block-dl__dt{margin:0;min-width:1em;padding:0}.ark-block-dl__div .ark-block-dl__dt{border:none;flex:1 1 auto;margin-right:1em}.ark-block-dl__div .ark-block-dl__dd{flex:0 1 auto}
.ark-block-icon .ark-block-icon__inner{height:var(--arkb-icon-size,1em);margin:0 auto;max-width:100%;padding:0;width:var(--arkb-icon-size,1em)}.ark-block-icon .ark-block-icon__frame{color:inherit;display:block;height:100%;margin:0;padding:0;width:100%}.ark-block-icon a.ark-block-icon__frame:hover{opacity:.75}.ark-block-icon .ark-block-icon__svg{color:var(--arkb-icon-color,currentColor);display:block;height:100%;width:100%}.ark-block-icon.is-style-outline .ark-block-icon__frame{border:1px solid var(--arkb-icon-color,currentColor)}.ark-block-icon.is-style-fill .ark-block-icon__frame{background-color:var(--arkb-icon-color,currentColor)}.ark-block-icon.is-style-fill .ark-block-icon__svg{color:#fff}
:root{--arkb-notice_text:#4d4d49;--arkb-notice_bg:#fffcef;--arkb-notice_border:#faf1d2;--arkb-notice_icon:#ffba1e}.ark-block-notice.-memo{--arkb-notice_text:#454545;--arkb-notice_bg:#fbfbfb;--arkb-notice_border:#e2e2e2;--arkb-notice_icon:#3a3a3a}.ark-block-notice.-ok{--arkb-notice_text:#484a47;--arkb-notice_bg:#fafff4;--arkb-notice_border:#dff9cc;--arkb-notice_icon:#6cda3e}.ark-block-notice.-point{--arkb-notice_text:#27201e;--arkb-notice_bg:#fffcf8;--arkb-notice_border:#ffead9;--arkb-notice_icon:#ff963b}.ark-block-notice.-warning{--arkb-notice_text:#444142;--arkb-notice_bg:#fff6f9;--arkb-notice_border:#fddee8;--arkb-notice_icon:#ff2525}.ark-block-notice{background-color:var(--arkb-notice_bg);border:1px solid var(--arkb-notice_border);color:var(--arkb-notice_text);padding:1.5em;position:relative}.ark-block-notice__head{align-items:center;display:flex;font-weight:700;justify-content:flex-start;line-height:1.5;padding:0;position:relative;z-index:1}.ark-block-notice__icon{align-self:center;color:var(--arkb-notice_icon);display:flex;flex-shrink:0;font-size:1em;height:1em;justify-content:center;margin-right:1em;transform:scale(1.1) translateX(-5%);width:1em}.ark-block-notice__title{min-width:2em}.ark-block-notice__body{background:none!important;border:none;margin-top:1em;padding:0;position:relative;z-index:0}.ark-block-notice__body:empty{display:none}.is-style-simple.ark-block-notice{align-items:center;display:flex;padding:1.25em}.is-style-simple.ark-block-notice .ark-block-notice__title{display:none}.is-style-simple>.ark-block-notice__head{padding:0}.is-style-simple>.ark-block-notice__body{flex:1 1 auto;margin-top:0}.is-style-stronger.ark-block-notice{background:#fff;border:none;border:1px solid var(--arkb-notice_icon);border-radius:2px;box-shadow:var(--arkb-shadow);overflow:hidden;padding:0}.is-style-stronger.ark-block-notice .ark-block-notice__icon{fill:#fff;color:#fff;margin-left:.1em;margin-right:.5em;transform:scale(1)}.is-style-stronger>.ark-block-notice__head{background-color:var(--arkb-notice_icon);color:#fff;font-weight:inherit;line-height:1;margin:0 -1px;padding:.5em .75em .5em .5em;position:relative;top:-1px;width:-moz-fit-content;width:fit-content}.is-style-stronger>.ark-block-notice__body{margin-top:-2px;padding:1.25em}@media screen and (min-width:600px){.is-style-stronger>.ark-block-notice__body{padding:1.5em}}
.ark-block-section{--arkb-padding:4rem 0;--arkb-min-height:unset;--arkb-svg-height--top:0;--arkb-svg-height--bottom:0;overflow:hidden;padding-bottom:var(--arkb-svg-height--bottom);padding-top:var(--arkb-svg-height--top);position:relative}.ark-block-section__media{z-index:0}.ark-block-section__img,.ark-block-section__video{object-position:center}.ark-block-section__color{z-index:1}.ark-block-section__body{display:flex;position:relative;width:100%;z-index:2}:where(.alignfull):not([data-inner=full])>.ark-block-section__body{margin:0 auto;max-width:calc(var(--ark-width--article,1000px) + var(--ark-padding--container,0px)*2);padding-left:var(--ark-padding--container,0);padding-right:var(--ark-padding--container,0)}[data-height=full]>.ark-block-section__body{height:var(--ark-height--full,100vh)}[data-height=custom]>.ark-block-section__body{min-height:var(--arkb-min-height)}.ark-block-section__body[data-content=top-left]{align-items:flex-start;justify-content:flex-start}.ark-block-section__body[data-content=top-center]{align-items:flex-start;justify-content:center;text-align:center}.ark-block-section__body[data-content=top-right]{align-items:flex-start;justify-content:flex-end;text-align:right}.ark-block-section__body[data-content=center-left]{align-items:center;justify-content:flex-start}.ark-block-section__body[data-content=center-center]{align-items:center;justify-content:center;text-align:center}.ark-block-section__body[data-content=center-right]{align-items:center;justify-content:flex-end;text-align:right}.ark-block-section__body[data-content=bottom-left]{align-items:flex-end;justify-content:flex-start}.ark-block-section__body[data-content=bottom-center]{align-items:flex-end;justify-content:center;text-align:center}.ark-block-section__body[data-content=bottom-right]{align-items:flex-end;justify-content:flex-end;text-align:right}.ark-block-section__bodyInner{padding:var(--arkb-padding);width:100%}.ark-block-section .ark-block-section__svg{fill:var(--ark-color--bg,#fff);left:0;pointer-events:none;position:absolute;width:100%;z-index:5}.ark-block-section .ark-block-section__svg.-top{height:var(--arkb-svg-height--top);top:-1px}.ark-block-section .ark-block-section__svg.-bottom{bottom:-1px;height:var(--arkb-svg-height--bottom);transform:rotate(180deg)}
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新規開院美容クリニック WEBサイト制作&Googleマップ検索対策導入 – せりぽよWorks
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- ご支援事例
- 新規開院美容クリニック WEBサイト制作&Googleマップ検索対策導入
新規開院美容クリニック WEBサイト制作&Googleマップ検索対策導入
今回ご紹介するのは大阪府守口市大日東町の美容皮膚科・美容外科「エクシアクリニック」様(以下「エクシアクリニック様」)のWEBサイト制作、Googleマップ検索対策の事例です。
目次
WEBサイト制作は大前提で、
地域集客ができる体制を整えたかった
当然、新規開院となるとクリニックのWEBサイトが必要です。そして、医院・クリニックのWEBサイトを作成する際は、薬機法や医療広告ガイドラインというルールに従って各ページ内容を考えなければいけません。
そして、エクシアクリニック様のように地域のお客様を集客したい場合は、ただWEBサイトを制作するだけなくGoogleマップ検索で上位表示されることが重要です。
エクシアクリニック様が開院する「守口市大日東町 美容皮膚科」で検索すると、ご相談当時のGoogleマップには既に開院している多数の皮膚科や美容皮膚科、美容外科がランクインしています。
また、エクシアクリニック様は開業準備中ということもあり、なるべく早めにWEBサイトを作成してポータルサイト等に掲載したいというご要望がありました。
加えて、準備費用も限られているため、出来るだけコストを抑えたいというリクエストもあり、これらを総合して導入施策を考える必要があります。
- なるべく早めにWEBサイトを制作したいが、医療広告ガイドライン等に従ったページ内容にしなければいけない。
- ルールに沿って各ページコンテンツが作成されているかを有識者にチェックして欲しい。
- Googleマップで上位表示したいが、どうすればGoogleマップ検索で既にランクインしているクリニックよりも上に表示されるのか分からない。
- WEBサイト制作・Googleマップ検索対策を合わせて出来るだけコストを抑えて依頼したい。
そこで今回は、コストを抑えつつもWEBサイトを作成し、Googleマップ検索対策(以下「MEO対策」)を行えるようご支援いたしました。
今回のご支援内容
先ほどの課題を全てクリアするとなると、どうしてもコストがかかってしまうのは事実です。
例えば、WEBサイトを制作する場合は最低でも20~30万程度のコストがかかり、最低でも1~2ヶ月は必要な傾向にあります。
そしてMEO対策においては、本来長期的なスパンでご支援する施策のため、初期費用+月額費用がかかりがちです。
そのため、今回はコストカットのために以下のようなプランを作成しました。
- 短期間&低コストで作成するため、WEBサイトはオリジナルデザインではなくテンプレートをカスタマイズして作成する。
- 薬機法・医療広告ガイドライン等の表記チェックは芹澤が行うため、人件費を削減。
- MEO対策の施策を初期の調査・分析・設定のみに絞り、納品後の運用はご自信で行っていただくことで、通常よりもコストをカットしてのご提供。
テンプレ利用でも被らない
“ポイント”を抑えたWEBサイト作成
もともと今回は「医療広告ガイドラインに対応可能」というプロフィールを閲覧していただいており、薬機法・医療広告ガイドライン等の規約の対応も含めてのご相談でした。
そのため、今回は私が各ルールチェックを行うことで人件費をカットしています。
今回作成したWEBサイトは「美容皮膚科のWEBサイト」であり、ターゲット層は「そこまで美容医療に詳しい訳ではないけど興味がある女性」でした。
ターゲット層は各施術名を知っていてもどんな効果があるかピンと来ていなかったり、自分の抱えている悩みから施術を探したかったりする方が多いです。
そのため、情報量を過度にしないように意識しながら、WEBサイトを訪れた方が迷子にならないよう視覚的に分かりやすいWEBサイトとして設計しました。
また、医療広告ガイドラインでは「閲覧者に誤解を招く恐れがある虚偽・誇大広告」の掲載を禁止しています。
例としては、以下のような表現が規制されています。
- (メンテナンスが必要にもかかわらず)1日で全ての治療が終了します。
- 成功率・満足度〇〇%です!
- 加工・修正した、または説明が不十分なビフォーアフターの写真
- 最高峰の技術
- 県内/日本一の手術実績
- 全身〇〇放題プラン
- 俳優の〇〇様が~~の施術をご利用されました!
- 最先端の医療 ○○治療
- アンチエイジング
- 体験談掲載
この他にも非常に多数の規制がありますが、もともと医療広告ガイドライン等に知見のある自分がコンテンツ制作から担当しているため、制作後のチェック業務にかかる時間・コストも削減できました。
コストカットしても
再現性あるMEO対策
Googleマップ検索での順位はレビュー評価・件数も大きく影響しますが、それだけで順位は決まりません。
2022/2/12時点で「大阪府守口市 美容皮膚科」と検索した際は、レビューが存在しないエクシアクリニック様が3位にランクインし、1位よりも2位の方が総合評価は高い状態でした。
2023/11/11時点での「大阪府守口市 美容皮膚科」Googleマップ順位では、総合評価☆5とはいえ7件しかレビューが投稿されていないエクシアクリニック様は5位とやや下がっているものの上位表示されています。
私がエクシアクリニック様のGoogleマップ情報に施したMEO対策は、非常に基本的なことではありますが上位表示する上では重要なことです。
- 競合となる既にランクインしているクリニック情報を調べる。
- ランクインしたいキーワードの関連語・共起語を集め、ペルソナ分析を行う。
- ペルソナ分析の結果に基づきつつ、Googleの定めるルールに違反しないよう細かく紹介文等を調整する。
- 提供する商品(サービス)画像などはなるべく分かりやすく明確に記載し、適切なサイズの画像を使用する。
- 一定の基準に基づき、写真を複数枚投稿する。
実際に投稿文等を作成する際は、以下のように独自で定めたチェックリストを使用しております。
Googleマップ検索で上位表示を維持し続けるには、投稿機能を運用する必要があります。通常であればこの範囲まで対応いたしますが、投稿はご自身で行っていただくことでコストを削減いたしました。
今回の施策を導入した結果……
- コストを抑えつつでもWEBサイトが出来上がり、MEO対策を行う上での土台を組み立てられた。
- 医療広告ガイドライン等についてもチェックして貰えたので、事前に安心した状態でWEB集客を出来る体制が整った。
- MEO対策は導入から約1年以内に上位10位以内にはほぼ必ずランクインするようになった。
今回の業務のポイント
- WEBサイト制作はオリジナルデザインで作るだけが手法ではなく、テンプレートをカスタマイズして準オリジナルデザインとして制作することでコストと工数を削減できる。
- テンプレートカスタマイズでも、元々コーディングから実装している人間の手で調整することが可能。
- 薬機法・医療広告ガイドライン等の対応は外部に委託すると人件費がかかるが、まとめて頼める場合はまとめた方が効率的。
- MEO対策は細かく分析・設定した上で長期的に運用を依頼する必要があるが、初期の分析・構築だけ依頼することもできる。
- 共有されたチェックリストに従えば、Googleの定めているルールに違反することなく投稿文を作成できる。
書いた人について
「難しいことを、分かりやすく」をコンセプトにライター・WEBサイト制作・ドローン関連等の業務を行うフリーランス8年生。
分からないを理解しようとする際のハードルを下げ、納得した上で業務をお任せいただけるよう試行錯誤しています。